I recently met a friend of mine, a senior executive at a well-known financial
services firm, and we soon found ourselves mulling over today’s tough
business climate and the weakening U.S. economy. As veterans of this industry,
we’ve weathered tough times before, but this time feels much different.
Organizations today are fighting to win customers on a global basis, and have
spent a small fortune on CRM implementations in an attempt to provide a better
customer experience.
However, these systems are not able to automate the numerous customer touch
points in a consistent manner -- one that’s capable of leveraging and
protecting their brand and providing a truly unique and informed customer experience.
It's a missed opportunity and one that organizations are desperate to resolve.
Worse, customer’s expectations have grown to the point that they expect
organizations to speak to them at “the audience of one” level and
convey high quality communications at each and every touch-point. Companies
like Amazon have excelled in personalizing the customer experience to the point
that customers are now asking themselves, “If they can do it, why can’t
you?”
Solutions such as dynamic enterprise publishing or “transpromotional”
(TransPromo) marketing are earning a seat at the table for many organizations
as it enables them to reduce costs and to increase revenue-enhancing activities.
These offerings primarily focus on interactive content and transactional output
capabilities with proactive marketing which allows an organization to maximize
document white space, manage and leverage multi-channel distribution, combine
content from multiple sources while creating interactive two way communications.
Large companies are leveraging technology in order to provide the same level
of service as the neighborhood mom and pop shop and are delivering personalized
and customized customer communications in a process the analyst community call
TransPromo.
The true power and ultimate value of TransPromo is its ability to integrate
and manage communications across all channels to generate a unified and meaningful
customer experience that meets regulation requirements. By creating a consolidated
enterprise strategy that supports reusable content, organizations can achieve
a meaningful customer relationship that translates into long term loyally and
improved profitability across the enterprise.
While streamlined processes and simplified support and infrastructure reduce
operational costs, faster time to market, quicker response to changing conditions,
and finer control of customer communications all increase revenue opportunities.
Not a bad conversion rate considering today’s economy.
StreamServe is a global leader in dynamic document composition, delivery, and
document management software solutions
for ERP and CRM systems.